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Web content is becoming one of the main distinguishing features in the business place as the competitive advantage is shifting away
from low prices to features such as flexibility and customized customer service.
The ability of a company's Web site to attract and provide continuous value to customers and prospects is critical.
Furthermore, the competitive nature of the Web environment forces businesses to continually update their processes, rules and products.
Managing content and
code for e-Business applications is one of the biggest challenges
facing
companies that have businesses on the Web or that are deploying
intranets and extranets on a large scale. The main challenges are:
- Content developers are not programmers and are not familiar with engineering development tools.
- Large portal Web sites or very large corporate sites are loaded with hundreds of thousands of pages and software components.
- The popularity of the Web has attracted a broad range of content creators
with a mix of skill levels.
Success in today's Web-based world relies on using tools and
technologies that allow companies to master rapid change. Appointing dedicated
webmasters to capture, convert and dispatch relevant information using HTML
editors or non integrated applications is not sufficient any
more. The design and management of competitive Web, intranet or e-Business
sites with significant content size and value requires specific tools and processes.
Based on the extended expertise of its consultants and engineers with ECM systems, SmartWave supports the design and implementation
of solutions providing the following benefits:
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To support the creation of content
files by users
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To create information only once, and to distribute it using various
devices (browsers, mail clients, PDA, WebTV, WAP, ...)
- To ensure that the correct versions of electronic files are
online
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To define and automate the life cycle of key documents, including authoring, review and validation steps
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To comply with legal requirements (e.g. historical log, process tracking, etc.)
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[Expertise]
